Insights
Ideas for making modern marketing more connected and more useful.
Perspectives on pharmaceutical marketing, omnichannel engagement, customer experience, transformation, innovation, AI, leadership, and education.
Featured Perspective
The latest thinking.
Omnichannel
The Optimal Omnichannel Mix Has Evolved
Why the next era of omnichannel requires a more dynamic mix of channels, content, data, and human judgment.
Read the articleRecent Articles & Conversations
Explore the ideas.
A selection of published articles and interviews. Original essays will join them here as the site evolves.
Omnichannel
2026: The Year of the Omnichannel Renaissance
A look at why omnichannel is reemerging as a business discipline rather than a collection of tactics.
AI & Content
Beyond Clicks: Striking a New Content Chord in the Age of AI
Rethinking content strategy and performance as AI changes how marketers create, orchestrate, and learn.
Customer Experience
Marketing in Rhythm: Redefining Omnichannel for the Modern Pharma Journey
How connected teams and coordinated decisions can create a more coherent pharmaceutical customer journey.
Transformation
Omnichannel, Evolved: Redefining the Model for Modern Pharma Marketing
A practical case for evolving omnichannel around customers, capabilities, and measurable commercial impact.
Interview
Just Call It “Good Marketing”: Dan Gandor on Why Omnichannel Matters
A conversation about moving beyond the omnichannel label and focusing on better, more connected marketing.
Coming Here Next
Original insights from Dan.
New essays, practical frameworks, observations from the classroom, and lessons from the work of transformation.
From the Archive
A longer view of digital change.
Earlier work traces many of the ideas that continue to shape pharmaceutical marketing today.
Streamlining Enterprise Sales in Digital Health
Rock Health · 2017
When Will Pharma Move From Experimenting With Digital Health Tools to Adopting Them?
MedCity News · 2017
How Digital Disruption Impacts Rx/Dx
PM360 · 2015
Enhancing Customer Experience and Satisfaction
PM360 · 2013
The “Ins and Outs” of Relationship Marketing
PM360 · 2013
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